Carousel Sales Technique

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The Carousel sales technique involves presenting a list of products to a potential buyer to generate interest and motivation to conclude a deal. Such techniques are effective within marketing funnels (including automated funnels), as well as during offline meetings with a potential buyer.

Carousel Sales Technique

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Stages of application of the sales technique for managers "Carousel":

Stage 1. Identifying the buyer’s needs .

The first step is to identify the morocco email list needs and requests of the potential buyer. Based on the information received, the most suitable products for a specific client will be selected. For example, you can ask the buyer what problem he needs to solve?

Stage 2. Presentation of several proposals .

A potential buyer should be offered a range of products that meet his needs. The manager should explain each option in terms of its advantages and possibilities for solving the client's problem.

It is necessary to highlight the unique characteristics of all products, to demonstrate their comparative advantages against the background of similar market positions. At this stage, the manager will need information about competing companies and the current situation on the market.

Step 3. Highlight points related to the uniqueness of the proposals .

Step 4. Reveal the probability of combining different solutions .

If possible, the manager should demonstrate combinations of using different products to solve the consumer's problem and satisfy his needs.

Step 5. Detailed explanation of the proposals .

It is necessary to disclose to the buyer in detail the possibilities of using each product in order to satisfy his needs.

Stage 6. Product support .

The manager should offer the client consulting and technical assistance in choosing the best solution that will satisfy the customer's needs. The willingness to provide support in making a decision should be emphasized.