Let's go back to the tool. Every time we search for a keyword, SEMrush generates a sort of project called List ( you can rename it! ). The search result shows on the left a sort of navigation menu that allows us to see the node detail (by clicking on the word) or to open the node in depth to see the sub-topics (by clicking on the arrow, if there is one). Here is an example:
By analyzing the results you can quickly outline the main vectors , not so benefits of using our homeowner database much by taking the words indicated by the tool (that certainly comes after and is an excellent starting point) but by outlining the typologies of the vectors, for example:
Finally - last but not least - the Keyword Difficulty Tool , or what is commonly called bulk keyword analyzer . With the advent of the new version of the Google Ads planner (formerly AdWords) unfortunately several limitations have been introduced. Especially using the Google tool for the analysis of many keywords the result obtained is NO longer the estimate of the average search volumes, but becomes the projection of future impressions that you could obtain: trust me, it is really a different type of data. Furthermore, being impressions and not volumes, if you have to evaluate keywords in worlds banned from Mountain View (adult, gambling, casino you will not obtain any projections.
So tools like SEMrush's Keyword Difficulty Tool come to our aid. In addition to volume data, the tool allows us to obtain a difficulty index (evaluated in a proprietary way by SEMrush), the number of results present in the SERP and above all the types of results present in the SERP , in order to have a good overview of how we should decline our contents.