Short user message subjects (60 characters or less).
The email template must be less than 600px wide.
Use 13-14 font sizes to make text readable on mobile screens.
Make your call to action visible and spacious enough to be easily clicked.
4. Automate routine tasks
Delivering an email to your target audience’s inbox may seem like a straight forward path. However, this is far from the reality. There is a lot of work behind each email that reaches the user. Most of these routine tasks (e.g. sending welcome emails, account resets, password recovery, etc.) can be easily automated.
Why automate? Automation in any rcs data saudi arabia area saves time, reduces manual errors, and maximizes productivity. In fact, according to Statista , 84% of B2C welcome emails successfully reach inboxes worldwide and are read by 23%.
If you choose to send a series of welcome emails manually, it will take a significant amount of time, create numerous dependencies on staff, and will also introduce errors.
So how does email marketing automation actually work? Essentially, email automation sets specific rules about which email workflow should be triggered based on a response to a previous email sequence.
The workflow below perfectly describes how an email automation workflow works: