Content marketing means creating high-quality content that attracts and appeals to your target group and offers them valuable added value. With your content marketing, you accompany your target customers through the various levels of awareness on their customer journey .
Depending on their level of el salvador telegram screening awareness and where they are on the customer journey, your prospects need different content. If you provide this to them, you can build trust, demonstrate your expertise and gain good visibility in your target group in the medium and long term.
In addition, content marketing is comparatively cost-effective compared to other marketing measures (especially online and offline advertising) and primarily requires your resource "time".
What types of content actually belong to content marketing? In general, content marketing formats include.