Game changers: low online visibility + high growth rate

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If your quadrant is dominated by Established Players and Leaders and has remained unchanged for a while, it can be difficult to break into if you don’t have a significant budget.

Instead, you might consider comparing your position to competitors with similar, but only slightly higher, levels of traffic and growth, which can often be found in the “Niche players” and “Game changers” quadrants in more mature markets.

This is where you can really build your own custom marketplace.


Game changers are very active in most cases, with aggressive marketing strategies because they need to establish themselves as newcomers to well-established markets.

By looking at what they have done well, you can get an idea of ​​the demand for the products or services they have chosen in the market.

Let's look at the example of project management platforms.

Most of wrike.com's competitors are “Niche players” and “Game changers” according to the following Growth Quadrant.

This is what we see when we focus on the top 20 or even the top 10 players in the market.

How to fix it
Manually update any HTTP links to point to HTTPS pages if it's small scale; ask your developer for help if it's site-wide.

Learn how to create an internal linking strategy
An audit will show you where you can resolve existing issues with internal links.

A strategy will help you deliver results from your website italy mobile database that positively influence your business.

Let's take a look at how you can achieve this.

Step 1 - Identifying your website's pillar pages
Your internal linking strategy starts by making a list of the main pages that will help you develop what are known as topic clusters.

This way you will get a better understanding of your site's architecture.

Pillar pages often target keywords with high search volumes , rather than more specific long-tail keywords that receive fewer monthly searches. improve.