Social CEO podcast
Click here to go to the podcast website with all episodes released so far.
In "Social CEO - Executives as Corporate Influencers" I share with you experiences and insights from practice, consulting, research and close observation. There are tips, interviews and a lot of valuable knowledge. And in interviews you will get to know many different executives - those you may have heard of before. But also those who do not yet appear in the well-known lists and rankings.
book cover Social CEOThe podcast is part of the extensive range of information and knowledge on the special topic of social CEO, but also on the topic of corporate influencers in general, which I am building up to accompany my new book. "Social CEO - Strategies for Executives as Corporate Influencers" will be published in January 2024 by Haufe-Verlag.
The book is above all: compact, short and focused on the line data essentials. It is a knowledge repository, guide, argumentation aid and practical manual all in one. It provides background, a structured introduction and a compact, practical, rigorously implemented and very effective methodology for reputation building and the personal communication strategy of prominent personalities. The book therefore leads from the "why" to the strategic structure and consistent implementation (not only) in social networks and generally in the media.
This book uses tools, materials and methods that I developed in corporate influencer projects and specifically for executive coaching of social CEOs. Checklists and tip boxes lead you quickly to implementation. You will find examples of social CEOs on the accompanying book website in particular. I have also selected some that are not yet very well known and do not appear in the usual rankings.
→ You can find a detailed book preview here.
→ Click here to go to the book website with lots of additional information, tools and materials.
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