This is a specific type of publication in which the reader must click on the post to view the entire material. The increase in clicks leads to an increase in viral reach. This is how marketing goals are achieved.
Setting Goals for Promotion
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By the way, when figuring out what the viral reach of VKontakte is, one should take into account the features of the algorithms of this platform, which treat such posts positively and ensure their rapid promotion to the smart feed.
Alternative methods
When subscribers of viral georgia email list content do not join the group in the usual ways, they are often attracted by means of cheating. It is necessary to distinguish between viral and advertising coverage. The effect of cheating is short-term. Uninterested subscribers will start to leave, and VK algorithms will decide that the content of your group is unattractive. In addition, cheating often becomes the reason for temporary or permanent blocking of the account.
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Here are some more recommendations on how to increase viral reach:
Post during peak audience activity hours. There are many analytics tools online that indicate the best time to post content. This data is also available on the platform itself. Go to the Engagement section and determine when your content is viewed by the maximum number of subscribers. You can also use special planners to post, which automatically publish material at the right time.
Encourage activity in the form of likes. It is not easy to win the attention and surprise VK users, but it is doable. The main thing is to provide valuable and exciting content that meets the interests of most subscribers.
Don't go beyond the main topic of the group to avoid losing the audience's interest. Publish content that matches your profile. Also note that many VK users are embarrassed to be the first to like, so vote for your posts and ask your friends to do the same.
Encourage discussion of your content. The situation is similar to likes. Rarely do users write comments first. Most need an incentive to do so. You can publish a call to "leave a comment", ask a question, or invite to a discussion in the text of the publication.
Add humor to your content. It should be relevant and original. If you publish outdated jokes, you shouldn’t expect much attention from your target audience.