They are initiated by specific customer germany business email list actions, such as signing up for a newsletter, purchasing a product, or leaving an item in the shopping cart but not completing the purchase. to effectively engage with customers and grow their customer base. What is a triggered email marketing campaign? Triggered email campaigns are marketing messages that are automatically sent to subscribers based on their behavior and interaction with your brand. Beehiiv statistics show that our automated emails have an open rate of over 36% and a click-through rate of over 5%.

Why You Should Master Triggered Email Marketing Campaigns for Unparalleled Marketing Results Impressive, right? If you run an e-commerce store and someone abandons their cart, you can send them a "triggered email" with a special discount or free shipping offer. To create an effective triggered email marketing campaign, you can determine the right trigger based on your subscribers’ behavior. You have to pay attention to data like which pages on your website they visit, what products they add to their cart, and whether they make a purchase.