Main Classifications of Search Queries

[subornaakter24]

SEO optimization is necessary to select keywords for text that allow search engines to identify websites.

Sometimes unscrupulous SEO optimizers, in pursuit of leading positions in search results, steal other people's content with one goal - to get the most out of keywords. However, it is much more important not just to use them thoughtlessly, but to attract the attention of visitors. Articles and other materials on the pages are written for people, they should understand and be interested in reading the posted content, only in this case they will stay on the site and perform the target actions that are expected of them.

According to a 2022 study by Demand Metric , compared to other types of online marketing, content marketing generates 3X more quality leads while being 62% cheaper.

But at the same time, keys are used to business opportunity seekers email list promote Internet resources to the top of search engine results. Therefore, it is not in vain that novice specialists think about how to choose keywords for a site in Yandex.


These phrases and individual words are part of the semantic core of an Internet resource, and the content of the site is formed based on them. Copywriters who write SEO articles also need to know how to choose keywords correctly.


Search queries can be divided into several groups, according to the characteristics by which they are entered:

Depending on the type of information required

Information queries are used to search for certain information. Such user interests include, for example, "How to bake pancakes with kefir?" Such queries help promote information sites, blogs, and media. They are not very effective for bringing online stores or commercial resources to the top.

Transactional queries help search for products that the user wants to buy. When composing them, you need to choose the keywords "buy", "order", "cost", etc. For example, "Buy a Roman blind for the kitchen". Such queries are suitable for promoting commercial sites, since they indicate a person's desire to buy something.

Navigation queries are needed to facilitate the search for specific Internet resources and organizations. For example, "Website rabota.ru", "Wildberries online store". Such queries do not help in promotion, except in cases when it is necessary to attract visitors, for example, with pages with reviews about the company.

Depending on the frequency of the request

High-frequency (HF) – the most common queries on a particular topic.

Midrange (MF) – slightly less popular, but at the same time frequently asked.

Low-frequency (LF) queries are queries that are rarely used to search for this or that information.

This division is rather arbitrary, since a frequency of 1,000 in one topic may indicate high frequency, while in another it may be a very average indicator.