Photo content
The best option is to place original realistic images on the portal, not stock photos. All visuals should have high resolution, it is good if the color scheme is selected to match the site palette. For important photos, it is recommended to provide the ability to zoom in by hovering over them.
Correct alignment is important here, with text mostly on the left and numbers on the right. Generally, units of measurement are only fixed in the initial row. It is important to check how buy bitcoin email list tables are reproduced on mobile devices, as this is where difficulties usually arise.
Step 5 – Analysis of the site structure
Involves studying how convenient, accessible, and logical the structure chosen for the site is.
Flexibility of portal navigation
It is necessary to think through the navigation, because it directly affects the conversion. Each page should have links to key objects, such as a commercial offer, an order form, the ability to return to the main page and the main parent sections. The menu can change according to what part of the site the visitor is in. Dead-end links must be eliminated.
Navigation flexibility
Main menu
The main characteristics of this section are: convenience, simplicity, clarity. It is better for the menu to be in the header, and for the user to be able to open it at any time. The most convenient menu is one with 7-8 items, and the most important links should be on the left as standard.
Home page of the site
Only truly significant elements can be placed here, so it is worth moving any information that does not play a key role to other blocks. Ideally, all components of the main page provide transitions around the site.
Sections
Evaluate the content, design of section pages, see how users behave on them. It is important for the visitor to quickly find information, so set up headings, subheadings, structure the content, make sure the information is reliable.
Offer pages
Here it is also important to focus on the design and content of product cards. The most important elements are the description and photo. It is good if a potential client can see a detailed description of the product, reviews, additional photos, videos. Also provide elements for ordering, submitting an application, and requesting a consultation.
Order basket
This section should also be simple, clear, and present information in a compelling manner. As part of your website checklist, make sure you haven't forgotten to clarify order details such as delivery, payment, terms, warranties, etc. Remove any distracting details.
Auxiliary pages
Additional information intended to help the user is displayed here, i.e. contacts, description of payment methods, delivery options. They also have a simple form. It is necessary to provide a block indicating the reliability of the company, usually it is designated as "About us" or "Guarantees".