The length of the unique page address should not be large

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Multimedia data provides diversity and attractiveness of content. As a result, higher relevance of information is achieved, it becomes useful to a wide audience, behavioral factors are improved. Therefore, when preparing a site, do not skimp on images and videos.

Text complexity – it should not be too complex or primitive, its quality depends on these characteristics. It is important that the articles are understandable to the audience, well structured, useful. The main factor here is who the site is designed for. You should not assume that your audience consists of simple-minded people, but you do not need to complicate everything too much either.

Errors in the text are among the reasons why the page rating decreases. The exception is situations in which errors are necessary according to the logic of the text, however, in order to avoid problems with the site ranking, you will have to prove this to search engines.

Page category . Placed in categories that are commercial property owners database close in meaning, they are more relevant to key queries than their analogues without a category or not related to it. In other words, the category helps to clarify the content of the site.

The distance between the page URL and the site title negatively affects the authority of the source, while the proximity of the URL, on the contrary, increases it.


Keywords in a page's URL can help improve relevance in the same way as when working with headings.

High PageRank and other page citation indices are also taken into account when ranking a site.

The validity of a website's HTML as assessed by W3C indicates the quality of the resource, but it is difficult to say whether search engines take this into account.

The site loading speed depends on the code and file size and affects ranking. It is better to try to reduce the code, compress images so that it takes less time to open pages. Of course, the audience will appreciate infographics of 30,000 pixels, which will provide the resource with excellent behavioral factors, but it is unlikely that such an approach (without special grounds) will please search engines.