Humans are visual creatures, and our brains are hardwired to process visual data. In fact, we process visual information 60,000 times faster than text. Plus, Images evoke emotions- a crucial factor for decision-making, especially when it comes to online shopping. Reading textual reviews, on the other hand, takes our brains longer to process. That doesn’t mean that they aren’t worthwhile- textual reviews can help elaborate on image and answer key product questions.
Yet when paired with an image- BOOM!- you’ve got a review that is eye-catching, authentic (which is extra important in today’s landscape rampant with fraudulent stores), and detailed.
So how to make sure that estonia telegram screening you get as many photo reviews as possible? Some customers will leave a review without a photo included. Perhaps they didn’t have one at the time they submitted the review, or it was inconvenient for them as they were on the move.
Customers who already left a review are much more likely to respond positively to a request to send a photo as well. With “Photo Reminders”, Loox enables you to reach out to customers a few days after they left their review, and encourage them to add a photo.
Loox tip: We recommend to customize the Photo Reminder emails, which is possible through your Loox admin, as well!
The Bottom Line
These are the seven strategies we distilled based on analysis of what works best for over 100,000 Shopify merchants. To recap:
Provide a clear incentive for them to do so.
Make sure they can use their discount easily.
Customize your review requests and make them more personal.
Contact your customers at the right time.
Don’t be afraid to ask again.
Always ask for a photo!
If you need a little help, don’t be afraid to automate the process with an app. Loox empowers Shopify merchants to collect tons of visual reviews from happy customers and create elegant online stores shoppers can trust.
So to recap — be transparent, honest and authentic with your customers, respond to negative reviews quickly but carefully, and show the world how much you care about your customers.