Register to set-up a store in the enterprise system (individual sellers cannot register).
Fill in your company’s information and upload related documents for proof: company profile, basic banking information (if your company is not based in China, there is no need to have a Chinese bank account), the main contact’s information, address, logistics and delivery information, etc.
Provide documents proving your business link with a Chinese entity (if your business is based outside of China): business license and customs registration license of partnered Chinese entity, and indian phone number other documents proving the relationship.
Submit brand information.
Identify whether your company is a “single-branded” or “multi-branded” store.
Single-brand: business owns a sole proprietary license of the brand.
Multi-brand: business owns more than one brand or if your business is not the exclusive distributor of the brand’s product (e.g. Estee Lauder Company owns MAC, Bobbi Brown, Aveda, Benefit, Estee Lauder and many more)
Other brand information: brand name, brand profile, information, description, image, country-of-origin of the brand, links to Tmall online stores (if any), brand promotional image etc.
Submit brand license information and legal documents, inclduing official legal documents (with a seal) proving company’s ownership on brand license or distribution right.
Set-up approval/ feedback from Xiaohongshu.
Sign online and hardcopy contract with Xiaohongshu.
Receive education on Xiaohongshu store management
Start your online store business
Getting setup on any platform in China will require some paperwork. We provide a single point of contact for Western clients that want to launch into China. Learn more here.
Brand case study on “Perfect Diary”
“Perfect Diary” is a new beauty brand from China. In just three years, it became the No. 1 domestic brand credited to its effective use of Xiaohongshu. It has done various marketing activities and is especially known for yielding high success by collaborating with niche beauty influencers from different levels.
"Perfect Diary" on Xiaohongshu