3. Conduct keyword research
An integral part of law firm SEO is understanding keywords. We’ve dedicated an entire chapter to this because keyword analysis is so important to your marketing efforts . But how does it apply to thailand whatsapp number content marketing? As a starting point, it’s crucial to do some keyword research for your area of practice.
Here’s what you need to know: Who is ranking for the best keywords for your law firm? Check out your competitors by searching your listed keywords on Baidu and see who ranks ahead of you in the algorithm.
This requires some knowledge about keywords and competition, but it is the next step in the process. Keyword research and competitor analysis have a lot of overlap. The goal is to understand what queries your local competitors are ranking for so that you can target the appropriate keywords.
It’s also very helpful to identify the gaps in their keyword strategy. These are the openings that you can target, with great content, and start ranking for, rather than having to compete for some of the more competitive keywords that your competitors are already ranking for in the algorithm.
4. Create a content center
One type of content you need to optimize your website for is the hub. The hub is the core of your content and the largest and most important component of your law firm. This content is often related to your practice area.
For example, a divorce attorney should have a page about divorce statutes. This hub makes a great landing page and can also contain internal links to spokes, or pages that further break down the information and help you target additional keywords.
The hub helps optimize your website’s on-site SEO. You should organize your content in this hub-and-spoke model. This is one of the core formats of most attorney websites because it helps people by:
It helps with SEO, which means it attracts people to your website.
Search engines can browse your law firm website.
From these hub landing pages, visitors can drill deeper into the site, gaining greater brand awareness and engagement.
It helps encourage them to click through for more insights.
They can refer to your website for quality information whenever they need it.
This creates valuable content that can help anyone who needs support and guidance in the process of resolving a legal issue.
5. Keep your content consistent with your brand
When someone visits your website, they should get the same feeling as when they find you on social media platforms like Toutiao, TikTok, etc. or read content you wrote on other websites.
The goal here is to create a single brand image that people will remember no matter where or how they come into contact with your company.
For example, there might be a lawyer in your city that you know because of their brand. They might have a catchy slogan that appears on every billboard in the city, or a radio message that annoys you because you can repeat the whole thing.
The goal of your online brand is to keep the same message, style, color patterns, wording, and details the same from one place to another so that people remember you.