“I’ve gotten emails and comments from many readers who’ve said the video tutorial is what helped them really get their blogs set up right, so the two work well together to help drive more conversions,” he continues. Ryan’s emphasis on actionable videos for his YouTube channel has garnered to date more than 6,700 views and 70 comments.
It doesn’t matter which type of content you’re creating to share affiliate links—every product you’re incentivized to share needs to be clearly labeled. Failing to do so could result in your audience not trusting the items you promote.
Put yourself in your audience’s shoes: Let’s say you’re looking for a new meal prep service. So, you head to YouTube to find comparison videos. The top contenders are HelloFresh germany telegram screening and Gusto, which is praised by the influencer starring in the video.
You might question the recommendation if it’s not disclosed that they may be paid a commission if affiliate links are clicked to make purchases. Being transparent upfront helps build trust and loyalty from your audience. “If you disclose your relationship to the retailer clearly and conspicuously on your site, readers can decide how much weight to give your endorsement,” states the Federal Trade Commission (FTC).
The FTC also has strict guidelines on stating whether you earn affiliate income from a product recommendation. Content creators can face significant fines for misleading their audience and failing to highlight products they’re incentivized to sell.
YouTuber Abbey Yung includes the following disclaimer beneath affiliate links in the video description.