If I answer "No" , in this case, we analyze whether it is a loss of visibility due to ranking or budget.
The first case is corrected with an increase in bid, the second with an increase in budget, and this is the exact moment in which we can argue with metrics the need for said increase.
As you can see, visibility takes us from the activation of the ads to achieving their full potential in our market.
This is the path we must take and which should lead us little by little to become more efficient.
If you've noticed, we've focused on a few metrics that we've been using to achieve our goals: Daily Budget vs. Spending, Maximum CPC, Average Position, and Search Impression Share.
Relevance
This is the fundamental pillar of AdWords and the reason it works so well is because users find exactly what they are looking for and the ads are relevant to them.
We as advertisers must ask ourselves this russian virtual mobile number question over and over again: Are my ads really relevant to users?
The answer is found in a single metric: CTR.
If you've noticed, when the quality level is broken down, it is always divided into below average, average, or above average.
This means that, as specialists, our goal should always be to ensure that our campaigns are above average.
This way we will achieve a better CTR, which will translate into better quality, lower CPC, more clicks, more conversions and better results in general.
But let's not digress, the question should be how do I know if my ads are above average or not?
The answer is complicated because Google is not going to tell you exactly what level you should achieve.
However, in an effort to simplify and have an intuitive and easy guide to reference, we have taken a study from WordStream where the average CTR at each average position is shown.
Low CTR and Average CTR Strategy
Since we don't want to stay average, what we should do is add between +20% and +30% to each digit (CTR BlueCaribu, that is, what we should achieve) to have it as a reference for what we should achieve.
It would look something like this:
Average CTR
Although it is not the optimal way, it does provide a reference that is extremely easy for any AdWords manager to understand.
With this table we banish that question: is 5% a good CTR in search?
Now we are clear that to evaluate whether the CTR is good or not, it will depend on the average position.