In eCommerce, there is a significant advantage to having loyal customers. Reaching out to new audiences and converting readers and visitors into customers can be an expensive and time consuming process, boosting the value of high customer retention.
When companies have high customer retention rates, they can save thousands of dollars each year on advertising and marketing to new customers – in fact, statistics show that kuwait telegram screening converting new customers can be up to 6 or 7 times more expensive than working with current and past customers. This puts an objective value on having loyal customers, as regular buyers can increase their worth to your company by up to 10 times the total of their first purchase.
Converting store visitors into customers is only half of the battle for eCommerce entrepreneurs. Encouraging customer loyalty requires more than catchy ads and good promotions; in order for customers to feel loyalty to a company, they must first feel a connection with that company.