User Experience
If a user’s experience with a software or application is marked by bugs, glitches, or other difficulties, they will be less likely to use it regularly and build expertise, making them more likely to stay.
Customer Experience
Finally, if customers don’t have a positive experience engaging with other aspects of your brand—your marketing content, social media channels, customer support team, and account managers—they estonia mobile database may churn. Customers want to feel welcomed and valued by the community they support, and if they don’t have a positive experience interacting with your company, they won’t want to stick around.
While these factors generally contribute to churn, there are a few different types of churn you should also be aware of. In fact, you might be surprised to learn that some types of churn can actually be good for your business.
1. Loss of revenue
Revenue churn is slightly different than customer churn, but it’s still something to consider when analyzing this metric. Revenue churn is the amount of revenue that is lost over a given period. This doesn’t necessarily mean that you’re losing customers, but rather that you’re not making as much money from your customer base as you once did.