Specifically, how landing pages convert is crucial because it pulls back the veil on what you do – to prove that you have a well-thought-out solution to your visitors’ real problems.
For example:
Real Estate Application Subheading – “Our remote network monitors your email inbox and responds when you’re too busy.”
Video Chat App Subheader – “In real time, our on-call team transcribes and translates your words into over 20 languages.”
There are two exceptions to this "how to interpret" rule:
Self-explanatory product – If your product speaks for itself finland mobile database for example, your title is “We are a photography agency” or “We sell mattresses”, use your subheading to proactively address your visitor’s main question or differentiate yourself from your competitors. Do this in a single, concise sentence.
Obscure products – If people aren’t familiar with your product category yet, use your subtitle to explain why what you sell is valuable right from the start.
Tip – Keep subheadings to 10-13 words. Otherwise they will turn into paragraphs.
Social Proof
Now that you’ve succinctly described what you do and why, it’s time to convey the credibility of everything you do through social proof.
Your social proof section would be to showcase your press releases andor logo collages of your most notable customers. Or, if you’re an e-commerce product, you could state how many customers you have if the number is staggering.