For more precision, you can select a different list type for every stage of your merchant’s funnel.
A high-intent, lower-reach audience list contains the highest ranked potential customers and is appropriate for driving conversions. For consideration, a mid-intent, mid-reach audience is appropriate, as it contains a larger list of potential customers for expanded reach. For awareness, a lower intent, higher reach audience or lookalike audience is a good pick, since this contains a large list of potential customers.
Precision targeting
Audiences algorithms leverage ecuador telegram screening machine learning and constantly adapt based on what they’re seeing within the buyer intent data that the system receives as more merchants opt into the underlying Audiences data co-op. If you tried Audiences a year ago with your merchants, you’ll now experience an improved product today with v2.1—and it will only be better a year from now, as more customer intent signals are pulled in.
These improvements happen both organically and purposefully, as the Shopify Audiences data team continually launches and tests multiple competing algorithms in search of better models to maximize conversions and minimize cost to purchase ad impressions (CPM). It’s survival of the fittest: the algorithms deployed in Audiences today are the ones that consistently achieved the highest conversion rates in testing.
New to Audiences v2.1, benchmark data allows you to see how your merchants’ ads are performing in comparison to merchants with similar business models in the same industry over the past 30 days.