Have informational intent and purpose . If we look at the “coffee beans” example above, we can see that almost all of the suggestions are based on the searcher looking for information. For example, the user wants to know how to make cold brew coffee; what is single origin coffee; which is healthier – instant or ground? You want to ignore product listings or irrelevant locally targeted content here and focus only on topics that solve the user’s problem or answer a specific question.
Have search potential . This may sound obvious, but there's no point pursuing a topic that doesn't attract search engine traffic. In Topic Research, you can filter results by volume how popular the topic is, ranking difficulty, and topic efficiency especially handy if you have a low site authority, so check to see what level of traffic and exposure you're looking at.
Broad enough to support your subtopics . This is arguably thailand mobile database the trickiest standard to meet, as you want your topic to be broad enough to be centered around, but not so broad as to alienate searcher intent or make it uncompetitive. There’s no set ideal number of subtopics you need to create it depends on the format of your content hub and the content on your site, but your pillar topics should be able to convincingly support them all.
For example, in our example, if we select the “Cold Brew” card, we get the following list of ideas:
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In this case, it would be better to use “cold brew” as the main keyword for your pillar content, and then create a set of subtopics that explore each related issue in more detail.
Once you’ve identified a topic that ticks all three of these boxes, you can mark it as a suitable topic for your content hub.
Select a subtopic
The key point to remember when choosing subtopics is that they should be related to the core topic. For example, if we go back to our car parts example, we would not include a guide on how to check the oil level in a “tire” hub even though this is a great topic and applies to different hubs like “basic car maintenance”.