In his best-selling book "Thinking, Fast and Slow", the American psychologist Daniel Kahneman explains how our brain works in principle. He illustrates that, deep down in their roots, humans are too fond of taking the easiest path. We want to solve problems intuitively without much effort or thinking. This effortlessness is called "cognitive ease", and it leads to happy behavior. Today, classic usability is the basis of a sensible store, and yet it's always a real challenge. So this slot is about perfect usability, how to put your store to the test again and again, and consistently develop it further.
#2 Experience
Today, more than ever, real desires are being aroused via social media. There are stories that people tell, philosophies, attitudes to life, or simply the perfect advice. Through originality and stimulation, we argentina telegram screening ideally create a real experience and make the store, the brand, and the products unique. Where do you belong, what is the story and where does it take place? Your challenge for slot 2.
#3 Brand belonging
We want to live as individual a life as possible and strive for our own perfect lifestyle. Every person is a brand! Nevertheless, belonging is so important and a real factor for happiness. While the church or even clubs are increasingly losing members and can hardly offer any sense of belonging, companies, and brands take over these roles. Why do consumers become fans of companies, why do some companies seem desirable and where does the attraction come from? I explain this in slot 3.