The Swiss company for lamps and lighting accessories enhances its shopping experience in the online shop with the retail store. The latter functions simultaneously as showroom and event location, while even the storage area is put into action. As customers experience the products in the showroom, the online shop serves to provide information and place orders. If the customer takes goods ordered online directly in the store, the stock of articles adjusts itself directly and in real-time on all devices. With Pickware and Shopware, Konigs relies on barcode-based solutions for warehouse and shipping, using the POS cash register system as well. Additional functions such as Click & Collect enable the pickup and payment of online ordered goods on-site in the store.
“In our opinion, the biggest advantage of a cameroon telegram screening retail store and online store is that we address a wide range of customers, regardless of their preferred purchasing behavior.”
Customers who shop mainly online will find the complete product range as well as instructions and inspiration in the online shop. Customers who wish to see the products before a potential purchase or who would like to get personal advice have the possibility to visit Konigs directly in the store. "Thanks to Pickware we can serve both the online and the retail store from a central warehouse", praises Esther König.