5. Demonstration videos
Here too, the presence of someone's name, logo or photo can make the viewer feel more involved. Interest increases and with it interaction.
6. Events
Invite a visitor personally with a personalized video. This helps to create a strong bond. Another tip: thank someone afterwards with a similar video. Experience shows that visitors are often very enthusiastic about this.
7. Sales
When sending content to a potential customer, adding a photo can again be of great value. It is a good way to break the ice and then start talking about the customer's situation and needs. When selling the product, you can make it seem like the product was developed specifically for that one customer.
8. Customer onboarding
Welcome new customers by sending them a personalized video. Make sure that the name and/or a photo is highlighted. It is also nice to show how the customer's logo is added to a 'tree' of logos of heavy construction contractors mailing list satisfied customers who came before him. This is also a nice visualization of your successful portfolio.
n a little while, the summer holidays will really be over. Are you going to enter your office full of fresh courage? Then take a moment to determine where you stand. Are you on your way to achieving your goals? We have listed the best, most important and most useful articles in the field of social media for you. LinkedIn, WhatsApp, Facebook, Instagram, Stories, and more. That way, you can catch up – and adjust where necessary.
How is your community doing this year? What was on your agenda, what were your priorities and how far have you come? Do you really know your community, are you mobile and have you integrated the forum into the customer journey?
Early 2017 we posted an article about which trends would be important for social media this year. Live streaming, chatbots, content with an expiration date (Stories!): they have indeed been a common sight in recent months. Which of the 8 trends did you miss.