World Dog Day at El Paseo Shopping Center

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On World Environment Day (June 5), the Plaza de Aluche shopping centre in Madrid organised a raffle on social media in which a folding bicycle would be drawn among all the people who followed its Facebook and Instagram accounts to promote sustainable mobility.

This is a great example of a relational campaign with a World Day. And if we add an attractive prize to the equation, as in this case, it becomes a perfect marketing action oriented to the digital sphere.

World Environment Day at Plaza de Aluche Shopping Center

World Dog Day – El Paseo Shopping Center
On July 21, 2021, World Dog Day was celebrated. Taking advantage of the sympathy that pets arouse in family units, a photography contest was organized in which, among all the people who uploaded a photo with their dog, the most voted photo would win a 50 euro gift card to spend at Hobby Zoo, an operator of the shopping center. In addition, all participants were awarded a discount for their next purchase at this store.

The results obtained during the campaign bosnia and herzegovina mobile database were exceptional. Not only for the number of participations obtained, but also for the resulting metrics on social networks. A resounding success!



International Day Without Plastic Bags – As Cancelas Shopping Center
On the occasion of the International Day without Plastic Bags, the As Cancelas shopping centre organised an offline campaign in which, among all the people who made a purchase effort of 15 euros or more, a reusable bag with the shopping centre logo was distributed free of charge and while stocks last.

In this way, in addition to positioning the brand image around the values ​​of sustainability and recycling, the shopping centre's public and clientele were strengthened by distributing a significant and relational detail with the International Day commemorated.

International Day Without Plastic Bags at As Cancelas Shopping Center



After having seen various examples of actions related to World Days for various shopping centres , it has been possible to observe that the link between the campaign and the promotional action go hand in hand. At no point is it forced. Everything has a meaning. This nuance is important so that all the actions maintain a logical cohesion. In other words: do not give out watermelons on International Pizza Day.

If you want to know more, we invite you to consult our guide to marketing for shopping centres , in which we explain point by point everything you need to take into account when establishing a good marketing strategy for shopping centres . At Bannister Global we are specialists in communication and marketing for this type of surfaces and we will help you achieve your objectives.