72% of consumers said they’re more likely to shop during BFCM to get more for their money. That’s extra important right now, given inflation and cost-of-living increases around the world.
84% say they will compare prices to find the best deals and discounts.
Our take: Huge sales aren’t for everyone, and bargain pricing won’t fit with every business’s ethos or bottom line. But all eyes are on retailers during the BFCM weekend, so it’s essential to take advantage of shoppers who are ready to hit purchase. Product bundling and gift subscriptions are two ways to offer discounts while increasing overall sales. For those ready to dive into the bargain bin, discount code options abound.
Here’s a quick look at how one Shopify merchant is getting ready for BFCM:
5. Social shopping isn’t armenia mobile database niche – it’s mainstream
Social media isn’t just a place to find products. Increasingly, it’s a place to buy them. Among consumers we surveyed, 33% said they would be likely to shop directly from Instagram. For Facebook, the number was 31%, and for Tiktok, the number was 28%.
Looking ahead, many businesses are preparing for this trend to grow. In fact, 30% think social media platforms will provide the highest sales volume for them by 2030, ahead of even their online stores (29%).
Our take: You’ve heard us say this for years: the future of retail is about being able to shop anywhere, and everywhere. Customers want an easy, intuitive shopping experience, and increasingly, they want it right in the middle of their scrolling session with social commerce.