To implement effective marketing initiatives on crm, first collect and accumulate customer information. In recent years, many companies have realized the importance of utilizing customer data, and the introduction of customer management tools is becoming more widespread. However, many companies have encountered barriers such as employees not logconducting sales activities, even though they have introduced customer management tools.
Reasons not to logfor sales activities that upward has independently investigated.
The above data is based on our own survey of sales representatives on why they do not logtheir sales activities into crm.
The survey results indicate that there are numerous opinions from the field that, although they have implemented crm, "Data entry is too much work" or "They do not feel the need for data entry. If the data entry itself is a major burden for the tool, customer information cannot be stored, and the reliability of the analysis results obtained by the organization as a whole may be reduced.
Therefore, when introducing crm, we recommend selecting a tool that focuses on ease of data entry. In the initial stage of crm implementation, we also recommend that the entire organization continue to devise ways to reduce the number of items to be entered to the minimum necessary, and so on, until the entry process becomes firmly established.
Analysis of customer information
Once customer information is accumulated, customer russia number whatsapp analysis should be conducted to select appropriate marketing measures. Data accumulated in crm can be analyzed from various angles, focusing on various criteria such as customer attributes, purchase frequency, and website access frequency.
Implement marketing initiatives
Once the customer analysis is complete and the direction of the measures to be taken is clear, it is time to implement them. For example, you may want to distribute limited coupons or useful information to dormant customers who have not been purchasing in order to encourage them to make purchases.
Review & improvement of marketing initiatives
After implementing marketing measures, look back and make improvements. Repeated verification of effectiveness and revision or review of the process of implementing measures will generate new insights and lead to more effective marketing activities.
Mail delivery
One of the most common measures in crm marketing is email distribution. Examples include sending out e-mails to customers who have lost orders in the past to invite them to a free consultation, or sending out e-mails with coupons to users who have been away from purchasing for a certain period of time. Rather than sending out emails to an unspecified number of users all at once, sending out emails with some degree of focus tends to have a higher open rate.
Organizing seminars
In many cases, customers who attend seminars are already interested in the company's products and services or are facing some issues in their business. Therefore, the value appeal of the company's products and services can be conveyed sufficiently, making it easier for them to make a purchase.
Addressable advertising
Addressable advertising is a type of advertising that can target specific users based on customer data accumulated in crm, and has been attracting attention in recent years because of its targeting based on customer data, such as customer purchase information and behavioral history in crm data. For example, it is possible to extract data on customers who are highly loyal to the company and distribute advertisements to similar customer segments to achieve highly cost-effective advertisement distribution.