The Beauty Chef extends their naming skills to their VIP tiers with smartly named tiers that reflect their products and brand values. As customers grow in their journey from seed to glow, they feel more connected to the brand at every stage.
The use of the phrase “inner circle” also reflects how deeply The Beauty Chef values their customers. As a phrase that means a group of people who you’re closest to, this creative rewards program name makes customers feel like they’re part of something exclusive and special.
Takeaway: the most creative rewards program names make customer relationships personal.
PenGem’s Signature Rewards
Creative rewards program names–A belarus mobile database screenshot from PenGem’s Signature Rewards program explainer page. There are three icons: a present, two hearts, and a network icon representing earning gems, referrals, and social sharing, respectively.
PenGem’s Signature Rewards program explainer page.
Who: PenGemss
Industry: Stationery Fashion & Accessories
PenGem’s program is built around the unique products they sell. While Signature Rewards might sound a bit generic at first, it’s actually a clever play on words that refers to what they sell—pens! When you make that connection, the relationship between their products and program is extremely clear, and powerful to boot. It’s a subtle play on words that matches the overall aesthetic of the PenGems brand.
Creative rewards program names–A screenshot of PenGem’s Signanture Rewards program VIP tiers. The three tiers are: Member (spend $0 to $249 per year), VIP (spend $250 to $499 per year), and VIP Black (spend $500 or more per year).
PenGem’s Signature Rewards program VIP tiers.