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Loss of trust
An expired SSL certificate can undermine customer trust, making them feel that the website is not trustworthy. As users become more aware of online security threats, they may be wary of sharing sensitive information, such as personal or financial data, on a site without a valid certificate.

Anyone who tries to visit a web page with an expired SSL certificate will display a “not secure” message on their browser to warn users. As a result, the website traffic may drop significantly.

Negative impact on SEO
Google and other search engines consider the security of websites as an all mobile number list important factor for positioning in the relevant SERP ( Search Engine Results Page ).

An expired SSL certificate could negatively impact your website rankings, leading to a decrease in organic traffic and online visibility.

Free and Paid SSL Certificates
The duration of SSLs may vary depending on the type of certificate.
If you have a Shellrent hosting and decide to activate the free Let's Encrypt certificate, it is automatically renewed by our systems every 90 days.

The renewal procedure of a paid certificate, on the contrary, requires its management every 12 months. For certificates issued by the Certificate Authority Sectigo, once the renewal order has been paid, it is necessary to carry out the activation process again.
For the Authority, in fact, the renewal is equivalent to a re-issuance of the encryption keys.