You know very well that content marketing stopped being a trend and became a reality a long time ago. After all, nearly 71% of companies already invest in this strategy and several of them are already reaping results.
But between us, we know very well that starting a strategy and putting it into practice is not that easy (at least one that gives the expected return!).
Precisely because the various opportunities and activities that australia email list 7.6 millions contact leads can bring you the return you so desire, are the same ones that can give you a big headache if they are not directed in the right way (becoming a waste of effort and money).
For this reason, we at Rock Content developed the methodology called "Maturity Phases".
It was created based on our 5 years of experience generating millions of strategies and the learning we had while acquiring our more than 1,500 clients with content marketing .
This path will help you analyze your current structure and context to propose a more efficient sequence. This way, you can better invest your budget and work, knowing exactly what to expect at each moment.
The most interesting thing is that the entire methodology can be executed and recorded on our content management platform ( Rock Studio ), which functions as a central database of the strategy.
And to implement it in your company and transform your content strategy into a source of profit, you just have to read this post, which I explain in detail!
The importance of marketing planning and why the methodology
Before we start talking about the stages of the Rock Content methodology, I want to propose a very simple exercise. Shall we?
Imagine you need to build your house. Regardless of the size, how many rooms there are or the dimensions of each room, there are some stages to be completed, right? But the most important thing: those stages need to be done in a specific order!
Well, I may not be an engineer, but I'm pretty sure there's no way (or at least it's not the best way) to put in a window without first putting up the wall, or starting with the finish.
So the first thing we do is start with the floor plan, so that everyone knows exactly how the project should end up, followed by (in a very concise way) the structure, window and door siding and trim, installation, painting and finishing.
This way, at each stage you can see exactly how the construction is going so that in the end, the house is the way you wanted it.
All this I just told you was to say that in the world of digital marketing things work the same way.
And our methodology is exactly this working model that will allow you to build a strategy that, in the end, will bring you the results you so desire.