Omnichannel analytics in e-com: how to improve the economics of sales on the website and marketplaces

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rumana777
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Joined: Thu Dec 26, 2024 6:04 am

Omnichannel analytics in e-com: how to improve the economics of sales on the website and marketplaces

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Smart lighting and temperature control systems.

Meeting rooms and zoom rooms with configured equipment so that you don’t have to call the system administrator every time to connect the sound and camera.

Digital office navigation, room occupancy sensors.

Voice assistants, etc.

Looking at most of these trends, you can say that this is the germany cell phone number list base, but unfortunately, it has to be reminded of regularly. Here, everything is like in Maslow's pyramid. If the first couple of steps are not 100% closed, no biophilic design will make your employees happy.

Many entrepreneurs today sell their products on several marketplaces at once, but not everyone knows how to collect accurate analytics from different sources.

In 2023, Ingate Group used analytical services and marketplace data to study the activity of sellers in online stores. It turned out that more than 80% of sellers with a turnover of 1 million rubles per month trade on more than one platform. If you compare these statistics with existing online stores, you get about 75 thousand sellers who simultaneously sell goods through their websites and marketplaces.

How to work on several online platforms at the same time
We found out that the analyzed companies have their own cycle of work with each online store, and analytics are collected from them chaotically. Here is an example of how it might look:

Omnichannel analytics in e-com: how to improve the economics of sales on the website and marketplaces - image 1
This format of working with analytics does not allow obtaining a structured volume of information in a single format. To summarize the data, you have to constantly collect statistics from online stores, bring it to a single form and only then make decisions. This takes time that could be spent on business development.

To avoid endless data collection and systematization, it is enough to correctly set up omnichannel analytics once.
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