Self-promotion can be an effective channel to monetize your blogging. Frequency is key to not burning out your audience.
Carlos Bravo12
2012 has been a year of significant changes for this blog. The type of content has not really changed much, but on a personal level I have bet much more heavily on my personal blog as an online marketing tool. The results in figures of the effort made in 2012 show that it has been worth it.
Self-promotionPhoto rights by Fotolia
For the first two years I have been “satisfied” with just the content marketing part to position myself as someone who moves in the digital world. In the second half of 2012 I have started to show myself from a more commercial side by offering paid products and services. It is a significant change given that the blog followers were until then accustomed to receiving all the information for free. I was afraid that there might be some who would not take it well and would criticize me for it.
Contents [ hide ]
1 What kind of self-promotion do I do?
2 Things you should consider before jordan email list doing self-promotion
3 The frequency of self-promotion that blog followers have “tolerated”
What kind of self-promotion do I do?
My worst fears have not come true and I even have the feeling that the effect has been the opposite of what I had hoped for. The good reception has even motivated me to launch the Cursobloggers.com project on a personal level, where I am pleased to be able to announce new training courses by prominent bloggers soon. On the blog and on Twitter I promote products and services in the following ways:
Talk specifically about our start-up Coguan whenever it makes sense and the context is entrepreneurship or online advertising.
Side banners promoting the “Courses for bloggers” and other training courses in which I participate.
Mentions at the end of some blogging posts with a link pointing to the page with information about the training.
Direct and one-off promotions on Twitter announcing upcoming events in which I participate.