Creativity and data can be quite the opposite. If you know what works because the data shows you, why stray from the beaten path? Many marketers repeat the same types of campaigns for years. Of course, these are optimized and expanded along the way, but at their core they remain the same. Never change a winning team, right?
At the end of 2016, it was in the news that marketers were looking en masse for a new job. The main reason? 74 percent indicated that they do not get enough development opportunities in their current position. Most marketers find a good working atmosphere, challenging projects and room for both development and entrepreneurship more important than their salary. In practice, it often turns out to be more difficult for employers to meet these needs than to pay a higher salary. Do you hong kong reverse phone lookup want to create a win-win working situation for your organization and your marketer(s)? Then make sure you put these four things on your agenda.
74% of marketers looking for a new job say they don't have enough development opportunities in their current role.
Being innovative as a marketer is quite a challenge. Almost everything you think of, turns out to have already been thought of by someone else. In addition, it is not easy to be creative on command. Have you ever been asked for an original plan as a manager? Then you will probably recognize the situation where the idea that was presented was not groundbreaking enough or was too far removed from the mission and vision. In practice, this leads to marketers quickly copying the campaigns of their competitors. They throw their own 'company sauce' over it and 'something is thought of' that works and does not provoke resistance within the organization. Safe and effective, you would say.
The creativity of marketers is being suppressed far too quickly in many organizations. Everything that is conceived must have the tone of voice of the company, be designed in the well-known house style and above all: it must not cost too much if you cannot prove in advance that it will yield something. Quite difficult, because being creative is also a matter of 'just daring to try'. How do you facilitate creativity well as an employer?