Upcoming LinkedIn marketing capabilities

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LinkedIn recently announced some upcoming features that you can use in your marketing efforts. What are they?
One of the social networks that we can use to reach new potential customers is LinkedIn, whose biggest marketing advantage is mainly the composition of its users. These are mostly professionals from various fields, about whom it is known where and in what position they work, what their professional experience is, and much other information that can be used for targeted marketing outreach .

LinkedIn Stories & Story Ads
One of the hottest new features that all LinkedIn users germany phone number data have been looking forward to is the Story feature , which officially launched on September 24, 2020. Like Facebook and Instagram stories, LinkedIn stories are shared for 24 hours and allow users to express interesting professional needs that they can share with their network of contacts, without worrying about this content being permanently attached to their profile.

To add a story to your profile , open the LinkedIn app and tap the circle with your photo and the plus sign in the top left corner to open the camera. So you can imagine the excitement among marketing professionals when Microsoft announced that it plans to introduce LinkedIn targeting by company, industry, and job title within its advertising platform, Microsoft Ads . Soon, you’ll be able to show your ads to people in specific job titles, such as buyers, vice presidents, and company directors, allowing you to streamline your ad spend.