How to get started with automated email marketing

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First of all, you will need to create a database of subscribers for your email campaigns . To do this, you will need to place a form on your website where the visitor enters their email address and confirms their consent to receive emails.


You will need to place a so-called lead gen form on honduras phone number data your website where potential customers enter their details. The more data you are able to collect from your visitors, the better you will be able to personalize your emails. But be careful - the more information you ask for in the form, the less people are willing to fill it out .

2. Select a destination
As with any marketing campaign, you'll need to think about what you hope to achieve from this event . Do you need to increase product sales, increase brand awareness, or convince prospects to schedule a meeting? Once your goal is set, you can create email content that supports that goal.

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3. Segment your audience
Each respondent is different and requires a different approach. Therefore, you should divide your registered contacts into different segments and send each one a slightly different campaign, tailored to their needs. If you don't get enough information from the registration form for segmentation, try organizing a prize competition for respondents, for example, conditional on sending a questionnaire.

4. Create content for email campaigns
Start with the content you already have . What articles on your website are frequently visited? Which ones bring the most conversions? If you have such content on your website, create a skeleton of an email campaign from it, which you will later supplement with other informative emails directing the respondent to conversion . Remember, people did not register with you because they want to receive advertising in their email inbox. Therefore, 80 - 90 percent of your emails should contain valuable, original information that will interest respondents, and only the rest can be messages that recommend purchasing your product.