In a world that is constantly changing, meaning is becoming one of the most important aspects of leadership, and the way to motivate the people who are building the future of your company with you. It is not without reason that companies that demonstrably pay more attention to sustainability and responsibility score higher in terms of employee satisfaction .
What more does your director want? To be at the forefront and increase your chances for future turnover; happy customers, more profit and exceptionally happy and inspired employees. Make sure that your CSR policy remains close to the identity and the field of work of your organization. Apart from the good intentions versus good looks: doing something good for someone else is only credible if it is close to your core business and core values.
And what about ROI?
But what if someone asks you to calculate the ROI of your proposal? Always ask them the counter-question first, what is the ROI of their mother . Or, more friendly; what the ROI of numerical predictions actually is or how perfect a financial model can be .
Suppose they ask further: the answer depends on hongkong cellphone number whether you link a business model to your plan to act more responsibly as a company. Incidentally, there are always opportunities to do something good for someone else and still make money, especially in the digital age. Incentro proves this, for example, with their mighty fine idea of fair trade software . If you go this route, the answer to your ROI is included in the financial forecast section of your business plan.
Don't have a new product or service in mind right away? Then build your ROI indication in the same way you do for content marketing and SEO. CSR activities are of course extremely well suited for marketing content, especially if the activities are in line with who you are as an organization.
Subsidies
Finally, don't forget that there are subsidies for CSR activities, and that expenses or donations that demonstrably serve a social purpose can be partially written off from taxes. Also for your company. We can all make a (small) positive impact.
Have fun convincing.