How and why a medical center should use our integration with the Infoklinika MIS

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— a multidisciplinary medical center in Moscow that opened in August 2019. It was a start-up from scratch, without any background or client base.

Thanks to UIS, it was possible to link external processes on taiwanese telegram advertising with internal ones on sales and average check.

Client
Content
Client
Tasks
Call tracking as a tool for collecting and transmitting data on requests
First work on promoting the clinic
How UIS helps you identify the best advertising sources
What results did you get over the year?
The multidisciplinary medical center "Moscow Clinic" provides services in 25+ medical areas. The clinic has diagnostic and treatment departments. The first includes MRI, ultrasound, functional diagnostics, endoscopy, radiography, etc. In the second, reception is conducted in 15 areas by top-category doctors, candidates of medical sciences. The clinic also has a rehabilitation department with manual therapy, massage, physiotherapy, reflexology. On the basis of the clinic, patients can take a wide range of tests, including a coronavirus test, as well as undergo procedures for recovery from coronavirus infection.

Tasks
At the launch stage, the task was to build a transparent sales funnel based on the database of requests to the clinic from each advertising source. Namely:

Build a system that is convenient for working and analyzing the sales funnel.
Increase the number of patients every month, starting with 500 in the first month.
Build up a base of primary patients for subsequent work with them as loyal patients.
The purpose of the funnel is to see and analyze the full chain: “source of request — fact of patient’s registration from the source — fact of patient’s arrival at the clinic — service for which the patient registered — amount paid by the patient — his subsequent history of stay at the clinic — total amount of money spent for all services.”

To solve the tasks set, tools were needed that would allow, on the one hand, to track requests from all advertising sources, including offline. On the other hand, to link these requests with the subsequent history of patient management.

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Call tracking as a tool for collecting and transmitting data on requests
At the moment, there is no ready-made specialized solution for the medical sphere on the market that would allow automatic transfer of data on all client requests to the clinic and link them with the patient's further history. However, the medical center used the medical information system "Infoklinika"* in its work, with which our company has integration. This allowed us to build a chain from the visitor's transition to a specific advertisement to an appointment with a specific doctor.


*"Infoklinika" is a comprehensive SaaS solution for organizing an electronic registration website and a personal account for a clinic patient. In fact, it is a CRM system for the medical business.
Call tracking collects data on calls and other requests, in particular online appointments on the website. Then it transfers them to Infoklinika, where they are automatically entered into the patient's card. Thus, thanks to the integration of these systems, it is possible to track:

what advertising led to the conversion,
how the request was converted into a sale.
Based on this data, it is easier to make decisions about which advertising is more effective and what actions to take to increase conversion from a visit to the site to a request and from a request to further work with the client.