Some despicable facts about SEO that you never knew

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SEO holds numerous secrets for beginners, sometimes for experienced ones as well. You need to update yourself regularly with the latest SEO techniques and tricks. There are various SEO facts and statistics, with more or less known facts. Here, we are organizing a list of amazing SEO facts that will help you to see SEO data in a new light. So, it is the list of SEO statistics collections that will help you to improve your SEO and also your online marketing strategies. You can also check out the top SEO companies in India , so that they can guide you in a better way.

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Moreover, content quality, page speed, backlinks, bounce rate, CTR, and SSL security are the major ranking factors that play an essential role. Therefore, employing the right technique is of utmost importance.

Furthermore, SEO techniques can be divided into two categories: white hat, which is company email database poland welcomed by search engines, and black hat, which is not approved by search engines.

It's all about producing lasting results, without trying to trick search engines. One of the benefits of white hat is creating content for users, not search engines. The content is designed so that crawlers can access it and never try to trick algorithms.

On the other hand, black hats try to improve rankings in an unauthorized way to trick search engine algorithms.

These sites are primarily used to implement a technique known as cloaking. It involves displaying a different website to different users, depending on whether the user is a human or a search engine bot.

Fortunately, black hat SEOs and their techniques are used by several SEO service providers and are penalized by most search engines.

1. There is no penalty for duplicate content
Are you penalized for copied content? No, is this duplicate content harmful to your website? Well, it all depends on several factors. Let us discuss it further. Did you see duplicate content mentioned anywhere? No, it is about copied material. Google has a different treatment for copied content than for duplicate content.


Also, duplicate content will not impose any penalty, whereas copied content will. The best SEO company in India will help you get the best results.

Duplicate content doesn't always hurt SEO, as most people think. Obvious, duplicate content is not an optimal setup for pages. However, most of the time, this duplicate content is left untouched. If you use canonical tags to let search engines know the preferred material, you should be safe. The main point when focusing on this is that several users have never paid attention to what Google says about duplicate content. Therefore, according to experts:

Google does not impose any penalty for duplicate listings.
2. Do you reward unique content and correlate it with added value?

3. Duplicate content can be filtered.

4. Google loves to crawl new material, as duplicates slow down the search process.

5. When it comes to SEI, it is not duplicate content that is disrupting our rankings, but rather the lack of unique content.

You need to submit XML sitemaps if you want Google to discover your new content quickly. What the big G wants us to do is concentrate the signals on the official documents and optimize those canonical pages to make them better for users.

Don't forget that if any website is duplicating your content and you both don't have any agreement on this, you can file a request to have that content removed under the Digital Millennium Copyright Act. Having canonical tags is the best way to prevent this.

It is one of the simple ways to tell the search engine that here is the first version, where it appears officially. You should keep track of duplicate content issues at any time, whenever you start designing your content marketing strategies and whenever you want to analyze your SEO ranking.

2. Link as a ranking factor
Yandex, the largest search engine in Russia, does not take links as a ranking factor. To know more about it, you should stay in Russia and then you will know that Google might go in the same direction. Russian commercial SERPs on Yandex and Google use mostly spam keywords, where black hat SEO techniques are applied to quickly rank suspicious sites. Thus, analyzing the situation, Yandex announces that its algorithm will be a

“no links” Will other search engines follow?

Will Google remove links from its algorithm? It seems that Google wants to rank websites based on facts rather than links. They even discussed the idea of ​​excluding backlinks from Google's algorithm.

3. Top ranking positions have more activities on Facebook
In general, there are many secrets and mysteries related to the influence of shares, comments, likes, etc. on SEO.

Several correlations show that ranking depends on social media platforms. However, the strongest association was between a high number of shares on Facebook and better rankings.

It is true that correlation does not show any causality, but this high level of correlation cannot be ignored. Facebook interactions have a significant impact on Google ranking. Therefore, the social network not only helps to generate engagement with the audience, but it also affects measurable results more than engagement, including higher ranking in search results. To know more about this, you don’t need to be an SEO expert to know more about that organic listing that is not easy to obtain without the help of SEO tactics and social media strategies. However, any little tip that improves search traffic helps.

4. Rich Snippets They don't have any direct impact on your rankings.
Rich snippets, when they first appeared in 2009, were a breakthrough on the SERP page. Now, the main question is: Do they have a direct impact on your rankings? Well, not really.

Rich Snippets help add additional information to the search listing, but Google says it has no impact on ranking. Also, Google has stated many times that rich snippets have no direct effect on site ranking at this time. So Google said it all.

Rich snippets don’t have a direct impact, but they could have an indirect impact. This doesn’t mean that it can’t bring any SEO benefits, but it does help a page get indexed easily or display useful information to the reader. Rich snippets will indirectly help you get more people to visit your website and that, in turn, could help you further with your rankings; however, rich snippets don’t have a direct impact on your ranks.

5. Not all top-ranked sites contain content.
It is proven that the most popular sites in September 2019 were: Google, Facebook, Yahoo YouTube, Wikipedia, Amazon, Twitter, eBay, Bing, and MSN. Here, what we have observed is that only Wikipedia and YouTube are truly content-oriented websites. The other ones are “content gates” which means they do not offer content directly like other websites do.

Most of the sites on the list above offer users something to do, not consume. According to Carter Bowles, they are not just for passive reading or video viewing, but rather provide tools for people and places to use for something. These websites are popular because the action required from the primary user is not limited to consuming content.

Google is a tool that helps users and gives them the opportunity to quickly search the entire web to find something they want. They are not accessible because of content or fantastic link bait, but as a result of interaction. So, we might ask ourselves.

Also, we are not saying that content marketing is not working anymore. Quality content is always great and helpful in growing your business. What we are emphasizing is the fact that engagement seems to be doing wonders. There are also many other factors available that help in growing this business along with content marketing strategies.

But the evidence shows that the top sites are putting tools, communities and interactive platforms before content. What's more, the two most popular content sites, YouTube and Wikipedia, still use interactive platforms.

6. Object detection is also important
You may know that Google is smart enough to identify objects in images, but nowadays, object recognition tracks the signals that can affect any business. A few days ago, Google will search and classify images in the coming days. Well, it seems that those days have arrived. It is also true that since the 90s, various studies have been carried out with complex equations and algorithms for image recognition, so we can say that the subject has attracted researchers since the appearance of search engines.

The idea of ​​image optimization should be interesting to users, not in the form of adding title tags and alt text. This feature allows search engines to detect what content is inside the images you publish on your websites and rank them accordingly.

However, this is important for the SEO industry as object recognition:

It will help Google show fewer false positives when searching for specific keywords.