Presenting for a webinar is different from presenting to a group of people. With a 'normal' presentation, you present to a group of people and talk to that group. You see the people and the faces and you can easily focus on a specific person. With a webinar, the speaker is actually talking to a camera. Especially if you are doing this for the first time, it can feel strange. It feels like you are talking to yourself. Therefore, practice speaking to the camera in advance, so that it will feel natural on the day itself.
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Don't forget to look straight into the camera. Viewers can follow your eyes. If you look left or right into the corner, where there might be an autocue , viewers will see that. Therefore, keep looking straight into the camera as if you are speaking directly to the viewer. Therefore, preferably choose a speaker who is used to being in front of the camera.
It is often advisable to use a host for a webinar . The webinar host is a good and welcome addition. A webinar host provides a powerful introduction at the start of the webinar. hong kong phone number This binds the participants from the start. The host then leads the conversation and asks the right questions to keep the conversation going and to guide the interaction with the participants in the right direction. A host provides more dynamics.
With a host, the speaker doesn’t have to multitask during the broadcast by checking and handling incoming questions and poll results. He can fully focus on his presentation, which benefits the webinar.
Don't forget to promote
Of course, the content is important. But if no one comes to the webinar, then all the effort is for nothing. You probably want to attract as many participants as possible from your target group. Therefore, start the promotion in time. Schedule the webinar at a time that suits your target group best. Then promote it as much as possible on channels where your target group can also be found, with a message that appeals to them.
Start the promotion well in advance and do this especially in the last week before the webinar. It is not unusual for more than half of the registrations to come in in the last week. Therefore, do not be alarmed if the number of registrations is behind expectations at the start of the promotion. You can also expect registrations on the day before and even on the day of the webinar. The advantage is that it is an online event. People can therefore decide to participate at the last minute.