User acquisition.
Customer retention.
Increase in market share.
The product approach encourages demand generation and customer attraction , while the growth approach seeks to expand the customer base and increase revenue .
In this article, we will explain how to maximize the benefit of mobile phone number list these strategies for your company , providing key statistics, benefits, and takeaways for professionals in the field, entrepreneurs, startups, CEOs, and general managers .
What is Product Marketing and Growth Marketing?
Product Marketing Definition
Product marketing represents an essential area that is oriented towards the promotion and sale of a specific product within a given market.
The focus of this tactic is to highlight the unique features and advantages that the product offers , which allows it to be distinguished from its rivals.
The essential goal is to capture and encourage the interest of potential customers , ultimately influencing their purchasing decision.
To achieve this objective, several techniques are used, such as:
Advertising
Packaging design
The implementation of promotions
And the direct sales strategy .
Furthermore, this approach also considers product life cycle management, ensuring that its potential is optimized at every stage , from launch to discontinuation.
It becomes a crucial component for any company seeking to consolidate the presence of its products in the consumer consciousness and generate solid sales.
Definition of Growth Marketing
Also known as “growth marketing,” the growth approach focuses on the scalable and lasting expansion of a company , making intensive use of experimentation and data analysis.
Unlike the product approach, which focuses on selling products, the growth approach encompasses a more comprehensive view , including all stages of the sales funnel and the entire user experience.