B2B organizations often have complex pricing structures. Modern e-commerce platforms have pricing engines, or integrations with business-critical systems that contain the company’s financial information. This way, the customer is offered personalized prices. This ensures that these prices are the same for the buyer on every sales channel. If you don’t do this, there is a big chance that trust will decrease and it will become a deal breaker.
B2B webshop
3. Customized Catalogs
Many B2B companies have tens of email hong kong thousands, if not hundreds of thousands, of stock keeping units (SKUs). It’s unlikely that many customers will shop every part of your inventory. You can show your customers personalized product categories through custom catalogs. This allows them to see only the relevant product content on the homepage. This makes searching more intuitive and faster, and prevents a frustrating search experience.
4. Personalized content
Show customers the content that is relevant to them. You want buyers to log in and “become” personas, so to speak. You define these personas in the backend of the webshop, or segment them by industry, for example. You can also tailor it to their order history or search behavior.