Upsell Pro shows your customers related, complementary or upgradeable items directly on product pages or in the shopping cart, similar to Amazon.
This app automatically delivers relevant and personalized recommendations that will help you increase the average value of each order quickly and easily.
2. Take advantage of Instagram
With over 2 billion monthly active users worldwide, Instagram has established itself as one of the fastest-growing social networks, connecting consumers, influencers and brands.
To get the most out of this platform:
Post attractive photos of your products – ones with good lighting, bold colours and clear framing. Use neutral backgrounds that make them stand out and try to include images in context, such as your items in use or in real-life settings.
Use strategic hashtags. For example, canadian business email list if you sell beauty products, you can use tags like: #SkinCare #BeautyRoutine #NaturalBeauty. Don't overdo it either, ideally you should use between 5 and 10 relevant hashtags per post to maintain a professional look.
Choose the right times: Post when your audience is most active. With Instagram Insights, you can identify the times when your followers interact most with your content.
Tag your products in posts and Stories: this way your followers can go directly to your store and buy with just one click. 58% of users say they have become more interested in a brand or product after seeing it in Stories.
All this without forgetting that the key to success on Instagram lies in maintaining a constant relationship with your followers. And how can you interact with them? Organize contests, share the process of creating your products or show a "behind the scenes" of your business. In addition, you can use Instagram's paid tools, such as ads and the shopping function.
On the other hand, including images generated by your customers using your products serves as social proof and contributes to generating trust among potential buyers.
Marketing tactics for sales on Instagram
LICO Cosmetics has 140,000 followers on Instagram. Its account is a good example of proximity and authenticity, providing information about its processes, news and beauty tips, among other content of maximum interest to its audience.
App to integrate Instagram into your online store: Instafeed
With Instafeed you can instantly add a feed that displays your Instagram photos and Reels anywhere in your online store. This will help your customers become followers of this social network and will make it easier for you to always display updated content.
3. Reduce abandoned shopping carts
Every time a visitor abandons the cart without completing the purchase, you are losing money.
It is a widely documented phenomenon: a good number of visitors add products to their carts, but leave the site before completing the checkout process. According to a study by ecommerce DB , in Europe, although the cart abandonment rate is among the lowest, in 2024 it reached 10%.
Among the main reasons why users abandon their carts are:
High shipping costs.
Delivery times too long.
Lack of preferred payment methods.
The need to create an account to purchase.
Unclear return policies.
Inflexible delivery options.
It's essential to address as many concerns as possible, as some customers who abandoned may have completed their purchase with a discount, free shipping notice, or more accurate information.
A simple and effective strategy to reduce abandoned carts is an email recovery campaign . These types of messages can convince visitors to return to your store and recover the purchase they left pending.
A good example is Alex Mill , who uses a 15% discount to encourage cart abandoners to come back and complete the transaction.
Marketing tactics to recover abandoned cart
Create an email that engages your visitors by reminding them of the products they were about to purchase and why those items are ideal for them.