Brand storytelling refers to the creation of narratives focused on communicating a brand's history, identity, and values.
These stories must be composed of all the definitions that go into building a brand's identity: purpose, mission, vision, values, and culture.
The content generated through brand storytelling is not oriented phone number library toward highlighting the attributes of products and services, but rather toward recounting the brand's origins, the reasons for its existence, and the values that predominate in every choice made throughout its history.
This material should be reflected throughout the brand's communications framework and present at various points of contact with consumers through different formats: corporate videos, social media posts, featured stories, etc.
Brand Storytelling: Brands with purpose
To create a brand story, the first step is to deeply analyze the brand's true history and the values that predominate throughout its history. The essential question is: why does your brand exist? It's essential to delve into the purposes that drove its creation and those that motivate its current operation.