5. Regularly review your lead scoring process

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For example, if you use the online behavior scoring model, you’d want to count the bottom-of-the-funnel (BOFU) pages that your prospects visit. A lead gets additional scores whenever they visit BOFU pages like service or product pages. When a user visits your careers page, however, points get deducted. As a result, you can see which prospects are highly interested in purchasing your products or services.

3. Identify your sales-qualified threshold value
Determine the score that separates sales-qualified leads from ones that still need nurturing. No universal magic lead score exists because every company’s lead scoring model is different. Identify yours by consulting your sales team and getting feedback from your customers.

4. Incorporate spam filtering
An essential step in qualifying leads is filtering out prospects who filled out landing page forms in ways that raise red flags for spam. You can check for “leads” that didn’t capitalize the initial letter of a name, a surname, or a corporate name.

You can also look for evidence that the lead typed in a term requiring four or more letters from the standard “QWERTY” keyboard layout.

In addition, you can compare the email formats of your leads to those of your existing customers. For instance, if you’re targeting corporations, you can weed out prospects with free email services instead of company domain addresses.

Customer behaviors change. Your products or kuwait mobile numbers services keep up with your customers’ needs. Your ideal customer also evolves.

For these reasons, lead scoring is not a one-and-done activity. Regularly review your lead scoring process so that it still precisely scores your leads’ intent to purchase.

A habit of scheduling regular reviews and optimizing your processes ensures you’re always in step with lead and customer trends as they change over time.

Convert more leads to paying customers with Nutshell
Lead scoring is an important process that helps streamline your business and benefits your bottom line. An affordable and easy-to-use customer relationship management (CRM) platform like Nutshell helps you with lead scoring through advanced lead attribution and reporting.

With Nutshell Analytics technology, you can understand where your leads come from and more importantly, which channel and campaigns translate into higher win rates.

Move your leads through your pipeline with Nutshell, a flexible CRM you can set up according to your business’s needs. Try Nutshell for free for 14 days!Shopify in itself is a robust e-commerce platform. To scale your ecommerce business, consider integrating a customer relationship management (CRM) tool into your Shopify site.