Do you want to create a lead magnet that helps readers complete a specific action?

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Workbooks typically contain a series of tasks or questions and a space where the reader can add their answers. This makes workbooks more interactive and therefore ideal when you need to encourage active participation and engagement from your audience.

An example of a lead-generating workbook
Workbooks are ideal for businesses focused on skill development or personalized services where a one-size-fits-all approach simply won’t work. For example, if you’re a life coach , you might create a workbook for meal planning, exercise routines, or stress management.

Workbooks can also help users track their progress and measure their achievements. This provides a sense of accomplishment, which encourages them to keep coming back to your website or business.

That’s why workbooks are ideal for businesses that prioritize ongoing, long-term relationships with potential clients, like personal trainers or financial advisors.

4. Checklist
Want a lead magnet that converts well and is easy to create? Checklists could be your answer!

A good checklist condenses the writer’s knowledge into an actionable list. Plus, checklists often have high conversion rates because they’re so easy to read and understand.

An example of a sign-up form, used to gambling database usa collect leads for an online business
Better yet, checklists are super easy to create. That said, when you’re planning a new lead magnet, it’s always worth asking yourself: Could I achieve the same result with a checklist?

There’s no point spending weeks creating a time-consuming lead magnet when a checklist can deliver the same results.

So what’s the secret to writing a successful checklist? One trick is to create an incredibly comprehensive resource.

For example, a checklist with a title like “100 Best Practices for SEO Success” suggests that this is the ONLY resource you will ever need to boost your SEO .

Alternatively, you can create a checklist that walks the lead through a task toward a clearly defined outcome or benefit. In our SEO example, you might create a checklist with a title like “10 Steps to Improve Your Search Engine Rankings.”

This suggests that the lead can download this guide or even print it out and follow it whenever they write a new post. This is a very useful feature!