Now that we know the benefits, let's dive into the five easy steps to

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As a result, consumer search behavior has become more complex. Searchers no longer simply use keywords—instead, they conveniently enter complex questions into the search bar.

A well-designed hub page with a table of contents makes navigation easier for your users.

And what does better visibility in the SERPs and a better user experience mean? That's right: more advertising database traffic and conversions.

implement the hub-and-spoke SEO model on your website.

1. Research relevant, competitive short-tail keywords (your hub page)
If you already have an extensive blog archive, then you need to find about 20 posts that have a similar topic.

Next, research the relevant “broad keyword” that might span these keywords.