The Performance Planner anticipates changes in market demand. By using Google auction data signals, your ROI can increase significantly. You can plan 18 months ahead.
New Test Solutions for Performance Max
There are 2 new solutions to help test Performance Max:
Also read: What is CTV and why is it interesting for advertisers?
Test vs Standard Shopping Campaign : To understand why you should consider upgrading to Perfomance Max.
Test uplift from running Performance lista de emails Max : by running A/B experiments to measure changes in conversions or conversion value when PMax campaigns are added to complement other similar campaigns.
Page feeds
This product was created in response to demand for improved page-level targeting for PMax campaigns. This is currently in beta. In the coming months, you will be able to upload a feed of page URLs to refine your results when using the Final URL Expansion feature. The feature works with both Final URL Expansion ON/OFF options.
Brand exclusions at campaign level
Marketers gain additional brand security and controls with PMax on selected inventory.
Product Description:
Determine which brands your campaign matches – including your own brand – with campaign-level brand exclusions.
Brand exclusions apply to search and store traffic in PMax.
Apply different exclusions for each campaign or use shared lists for multiple PMax campaigns.
Search for brand names in the user interface and add them to the exclusion list.