Conditions of participation and rules for the competition

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Timeline competitions usually consist of a task posed in a post. If the task complies with Facebook's guidelines , it usually asks the user to comment on the post with text or a picture, to like it, to take part in an event, or to send a message to the page operators. Equally common, but prohibited under Facebook guidelines , are requests to share the post or to tag friends in pictures or comments. Facebook guidelines also prohibit a raffle among all fans , as the participant is not actively participating. So you should carefully consider the mechanism used to define who takes part in the Facebook competition and how the winner is chosen.

So, if you want to play it safe, use the permitted mechanisms, such as comments or croatia phone number data likes under the post, or a private message to the page operator. However, caution is advised with mechanisms that favor the comments or images with the most likes – this encourages manipulation (buying likes).

To raise awareness of your contest, using an adequate advertising budget for Facebook ads is certainly not a bad idea – but it's also not a must. Distributing your contest via relevant sites or spam groups usually doesn't attract the desired participants in your target audience, but at best, only attracts contest tourists.

Conclusion on Facebook contest marketing
Facebook contests allow you to generate attention and reach quickly and with relatively little effort. When used strategically, contests offer many possibilities and opportunities to interact with their recipients. Common mistakes and pitfalls can be avoided with professional preparation, and critical situations and developments can be prevented or at least mitigated through coherent planning. As is often the case in social media marketing , strategic planning and execution are key when running Facebook contests.