Today we talk about search intent and search queries : what do these terms mean and what are they about? What are the differences between these two elements? They are different but closely related: together they can help you optimize the content you publish on your site and/or blog. Let's analyze them separately and discover their potential.
A brief introduction
Before we talk about search intent and search queries, it is useful to say a few things. As you well know, we live in a world where we are constantly interconnected with each other and within which the use of the Internet has become increasingly constant. Very often we use the web to resolve doubts and satisfy our curiosity, to try to obtain quick answers and comprehensive information.
Precisely for this reason, there are more and more companies and professionals who create websites on which they publish content capable of attracting and satisfying their target audience. Obviously, to be able to obtain results, specific strategies are needed: those of SEO . The latter is the acronym for Search Engine Optimization and is presented as the set of activities whose explicit intent is to lawyer email list increase the online visibility of a site.
Thanks to these techniques, your web pages can appear among the first results of search engine pages. it is very useful to know the difference between search intent and search query . Both help in optimization activities, but they are different elements: only by knowing them in more detail can you make the most of them.
What is the query?
The query is nothing more than the word, phrase or question that the user enters in the appropriate search box. Based on it, the engine returns a page of results. The latter materialize in a series of web contents within which that specific query is used (even similar or related words) as a keyword.