It is, now more than ever, extremely important to know where you can add value for other people. And where that meets that which also fits your inner 'why' and your provisional development path. And that applies to every individual, both separately and in organizations - not just for marketers.
“What we in companies – but also as individuals – need to do now is look in the mirror. […] I want people to have a conversation with themselves. Every day. ‘I think I can do more.’ That goes for everyone,” says Mounia Houari.
Figuring out where that intersection of passion and added value is, you can also do well together with others. As an organization, but in fact just as well as an individual, you can use the well-known Value Proposition Canvas or a similar model for this.
However, it is at least as important and very wise to consult yourself.
The last part of the model is perhaps the most crucial part: white space and contemplation – the blue outlined drop shape in the middle symbolizes this. White space – what you experience when you meditate, or perhaps when you do sports or a hobby – gives you space to get the best out of yourself. It is the breeding ground for all forms of creativity. Peace.
Contemplation – purposeful thinking – builds on this, israel telegram data helping you maintain focus, define your goals, break them down into subgoals, and continually critically evaluate those goals and your progress.
Purpose alignment pyramid self-actualization the impact of innovation the impact of technology 3
Take a pit stop, breathe, and contemplate
But consulting yourself is not possible without, in the middle of that race to the future, pausing for a moment and making time for yourself. For rest, if necessary meditation, but especially for contemplation. And that is the last thing we get around to in our society.
Daydreaming, mindfulness and sports are good ways to not think for a while. But it is very important that you take the time to think in a structured and purposeful way. About yourself and your place in the world. What impact do you want to make and why?
How will you, your people and your customers be happy and successful in the future? By really making time for yourself now. By looking for the white space. First to slow down and relax, to take a breath, and then to think about who you really are and what you really want to achieve. And with whom and for whom.